The Switching Purpose of Regional Television Athletics Broadcasting

If there is certainly been a single immutable rule all through American tv background, it has been nearby news. Almost from the moment the station initially signed on air, they commenced carrying nearby news where by sports constantly performed An important role. A lack of regular programming resources in these early a long time led quite a few stations to show to sports to fill their broadcasting schedules. New York's WNBT television signed on to broadcast in July 1941, and its 1st broadcast was knowledgeable baseball game ("NBC Background", 2003). When establishing community newscasts to accommodate their viewers, these stations typically integrated sports activities and weather conditions. One example is, in 1961 WKMG started out its 1st whole-time information Section in Orlando. Newscasts include things like Frank Vaught's sporting activities experiences ("The record of," 2003).

Sporting activities have held a dominant position in local information broadcasting for quite a few years, but recent industry trends have called into question this position. Segmented audiences, changing demographics, and declining information profitability have pressured the station to reexamine its regional sports activities segment. “Sports is among the last parts of Tv set the place men and women do items the way in which they always have,” suggests tv government Elliott Wiser. “(These days) a new tactic is required” (Deggans, 2000).

Issue for Local Television set News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Venture for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/3가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 nine월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and tv News Director’s Affiliation(“Shifting channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Problem for Community Television Sports

None of the is good news with the neighborhood tv sports activities sector, which is ever more below scrutiny from station execs. Inspite of its classic existence inside of local newscasts, athletics have long been regarded a "tuning" factor. In line with a survey through the Radio and tv News Directors Basis, only 31% of viewers said they have been 'pretty interested' in athletics and 32% were being 'fairly intrigued' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed interest while in the temperature. "Sports are really polarizing." reported television news advisor Brent Magid. “The majority can acknowledge, go away, or despise” (Greppi, 2002).

Research have demonstrated that Gals are far significantly less keen on sporting activities than Males (Gantz and Wenner, 1991; Perse, 1992), and plenty of stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. In keeping with station news director Jim Church, "Telling a story when nobody is listening is just not a fantastic usage of air time" (Deggans, 2000).

Some stations have removed the Activity, while some have reduced their allotted time. According to the day of your 7 days (weekends have more sports time), sports segments have historically obtained among 3 and five minutes of nearby news coverage. Given that selection is all the way down to a few moment. In 2002, Pittsburgh's KDKA Slice enough time for athletics by just 3 plus a fifty percent minutes for three hours of stories. Many others in the field have executed new techniques, for instance athletics stories that concentrate more on people than scores or cater to the broader news viewers. "What we are looking to do now is treat sporting activities as information," states KDKA information director Al Blinke. “We wish to do one thing beyond sporting activities” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Modifications in local 스포츠중계 athletics could be a mirrored image on the great upheaval taking place through broadcast news. In case the sports sector is now not Protected, How about other news features? CBS Group Information Vice President Joel Cheatwood (Trigoboff, 2002) reported, “[All of this] forces us to reexamine the [information] model.”

On a more immediate stage, adjustments during the neighborhood sporting activities sector immediately affect 1000s of aspiring sportscasters. Stations that are minimizing their commitment to sports activities also are decreasing their athletics workforce levels, which impacts the job current market. Another news director claimed, "[Sports on newscasts] is dying." “We went from two total-time sportsmen to 1 comprehensive-time, a single in command of the information three days per week, and it had been a struggle to remain there.”

Equally crucial, alterations in just how sports are presented are forcing sports activities broadcasters to discover new procedures. Now not can sportscasters concentrate on scoring. They've to generate the presentation additional partaking for normal admirers. This is also essential for journalism educational institutions across the nation, which should doc what stations want from the sporting activities sector and update their schooling curricula.

Will these variations work or persist? Sports journalist Chuck Finder (2002) commented on the change in KDKA, “Let’s reserve final judgment until September, when the Steelers, college, and highschool soccer seasons start off in earnest. Then the station are going to be . You can find an mistake in clock management.”

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